Argentina vô địch World Cup 2022, Adidas chinh phục FIFA World Cup dưới chân Messi

Argentina has been crowned the FIFA World Cup 2022 champion, a well-deserved victory for Lionel Messi and his teammates. Sports giant Adidas has had a perfect journey to conquer the World Cup alongside Messi.

A Thrilling Final and Messi’s Brilliance

The World Cup 2022 final, held on December 18th, was full of drama with an intense back-and-forth battle and a penalty shootout. Argentina emerged victorious, clinching the FIFA World Cup 2022 title.

As the final whistle blew, superstar Messi shone brightly, leading Argentina to victory and solidifying his position as a record-breaking player, on par with football idols and legends like Maradona.

In the final match, Messi and the Argentine national team wore their traditional white and blue-striped jerseys, combined with white shorts and socks – the same outfit they wore when they won the World Cup in 1978 and 1986.

The team’s match uniforms were sponsored by the sports apparel king, Adidas. Although they came in second in terms of the number of teams wearing the iconic three-stripe jerseys at the World Cup, with only 7 out of 32 teams, Adidas still had an impressive campaign to conquer the FIFA World Cup 2022 with Messi by their side.

Adidas and Messi: Setting Records in Marketing

Argentina’s progress to the final, alongside Adidas, was a marketing success. The brand initiated a captivating advertisement campaign to honor “La Pulga” (The Flea) in his final World Cup appearance.

The “Impossible is Nothing” campaign, celebrating the FIFA World Cup 2022, saw the German sports giant surpass Nike by releasing a short film called “The Impossible Rondo” to commemorate Lionel Messi’s career. The video recaptured moments of Messi facing himself in different aspects throughout his four previous World Cups.

Adidas’ advertisement became a global viral video. The five Messi versions displayed various passing techniques and offered advice to each other on the field. Messi confronted himself, showcasing different hairstyles, jerseys, and corresponding Adidas shoes for each moment. This spectacular portrayal captured Messi’s 18-year journey of his five World Cup tournaments, impressively presented by Adidas.

Adidas’ Overwhelming Demand for Messi Jerseys

Ahead of the historic match, Messi’s hype reverberated worldwide, nearly overwhelming the German giant, Adidas. The Argentina national team jersey with Messi’s name and the number 10 quickly sold out in all Adidas stores worldwide, from Doha to Tokyo, Buenos Aires, regardless of size, gender, or division.

Argentina’s journey to the final significantly boosted Adidas’ jersey sales. The German brand had to work tirelessly to meet the demands of football enthusiasts, but even so, they couldn’t keep up with the fans’ needs within such a short time.

Argentina’s victory over France strongly impacted the brand’s sales. Adidas had already prepared ideas for a special edition, commemorating Argentina’s 2022 World Cup triumph.

Adidas Updates Argentina’s Jersey for the Third World Cup Win

The FIFA World Cup 2022 champions Argentina will receive a grand update for their team badge and jerseys. After Lionel Messi led Argentina to a thrilling victory in the final against France through a penalty shootout, Adidas, the team’s apparel sponsor, will have to update the logo to showcase their third World Cup triumph.

The national team’s jerseys prominently display the logo with two stars representing their previous World Cup victories in 1978 and 1986. Now, with their triumph at the 2022 World Cup, Adidas will have to update the logo with a third star.

Among the seven national teams sponsored by Adidas for the 2022 FIFA World Cup, Argentina was the only team that made it to the final 16. Messi and his teammates’ success helped Adidas become a brand that successfully overturned the competition and developed its revenue, despite Nike’s previous dominance.

As of now, the official release date for the Argentina national team’s jersey after winning the World Cup 2022 has not been announced by Adidas. The update could be an enhancement to the current version, adding a star to commemorate the 2022 World Cup triumph. Alternatively, it could be a completely new update featuring all three stars for the football kit set to be released next year.

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